Sometimes, seeing the future of the Internet requires no more than imagining less use resistance. YouTube was all about turning home recordings into publishing plays (unimaginable, for the faint at heart). SMS was email with no computer and no keyboard – lordy!
Video went through a (commercial) transformation in Q1 ’07 – when companies like SpotRunner proposed plausibly that small businesses would upload video, edit it, publish it (to web), and potentially buy TV broadcast minutes (even on local cable). Web video became (blink twice) a plausible commercial platform for expression, and online self-procurement the plausible, primary channel.
Well, this is Q3. I haven’t noticed any local (Park Hill, Denver CO) businesses on my Local Cable programming. But it’s true, I amm noticing more and more people (non-SME’s) figuring out the (free) tools for expressing themselves in video. It’s not online editing just yet, but freeware and uploading is looking good. (My Lily Allen CD even arrived with software for cutting up the music & making my own versions…)
As a user of the Web, you gotta be excited about this addition to The FrontPage Paradigm (trifold brochures trapped in templates). If the Web is about “access to information,” video from ordinary folks (and, an ability to sculpt them to tell the story) is a valuable addition.
A few links:
- A friend made this video in an afternoon, expressing her conundrums while planning a trip to
- My own “Best of YouTube (& Online Video)” page on LocalGuides.com. The “Home Product Reviews (The Experience)” video is a good illustration for this post.
justapersona
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