I finally found a pulsing site of editorial content that seems to get the widget game. No surprise, then, that they feature Pesach Lattin's column - the guy who invented the pop-up ad. Adotas is about interactive advertising. You can RSS their "featured articles," but if you want their full news feed, you'll need to install their "news widget." It's a nice interface, too: you can select the colors, layout style/shape, display headlines or headlines with articles, and it even gives you a preview.
Wow - remind anyone of the weather magnet?
All this, powered by Widgetbox. They've got a lot more where Adotas' came from.
Okay, and to be honest, I'm guessing the RSS limitation is because they aggregate content & can't distribute it. But you can see how the local newspaper could control the branding, design, and even advertising with a widget -- all of which gets lost in an RSS feed.
Maybe next week.
justapersona
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